Segment: Students who walk to class
Interviewees: Ryan, Sarah, Chase
Ryan
I have the need to stay dry at all times. When I leave my
dorm I always pack an umbrella because you never know whether or not its going
to rain in Gainesville. So I guess you could say I have the need to stay dry
always. In terms of when and where I guess it would just be wherever I am when
it begins to rain and then when would be the same, whenever it rains.
The first thing I do when it starts raining is pull out my
umbrella. I guess when I need to buy an umbrella I just search on google “umbrella.”
I usually just order one off of amazon. I don’t really discuss with anyone when
I buy one. I usually just get the cheapest.
Sarah
So I do not live on campus, I live at the standard so my
walk to and from home is already excruciating. I hate when it rains. I always
feel as if I am never prepared. It is just not realistic for me to carry around
an umbrella or rain jacket every single day because my need is so sporadic. I don’t
really have a solution to fix my problems. I just walk in the rain or stay
where I am. I don’t think that the information search portion is relevant is
relevant to me personally.
Chase
I live on campus and walk everywhere I go. I would say my need
to stay out of the rain is constant. It does not rain everyday but when it does
it can completely throw off my entire day. The worst part is that when I come
prepared and it doesn’t rain I have had to carry around an umbrella all day.
Not only do I look silly doing this but it causes a lot more trouble than you’d
think.
When I want to solve this problem I usually do not consult
anyone and I don’t really use an information search tool. I think it’s pretty self-explanatory.
Report
People who share this need could all be helped out by my
idea. I also have found out that it would take a lot of my vending machines to
be on campus to render them effective. I also have realized that it does not
rain as much in Gainesville during some parts of the year as it does others.
The need for my business would be very seasonal.
Conclusion
This segment definitely has a need for my business. Although
this need is sporadic and may be seasonal, I still believe that my business
would thrive on a campus like Gainesville.
Hey, James! First off, I like how your segment was sweet and simple, making it easy to find people who have your product's need. I relate mostly to the first person you interviewed, Ryan, because I usually carry my umbrella in my backpack, and usually just buy one on Amazon when the need comes up. I agree with your conclusion in that this opportunity definitely exists, and you could pitch this to rainy college campuses across the U.S.
ReplyDeleteHi James,
ReplyDeleteAgreeing with that Kristen said, I also enjoyed how you segmented the market in a simple, yet efficient way. I could see your opportunity being well received in any college in the state of Florida, given how often it rains here. I know that there have been times when I have been traveling around campus and have gotten stuck in the middle of an afternoon thunderstorm and only wished that I had some simple way to stay dry. It would be nice to know that I could quickly buy an umbrella from a vending machine anywhere on campus if an unexpected rainstorm appeared.