Create a customer
My customer is a college aged student that goes to the
university of Florida. They could or could not have a car but they do not own a
scooter. They walk to class every day. They spend their weekends going to
football games and spend their weeks studying, going to class, and enjoying all
the fun that Gainesville has to offer. My customer is from Florida or out of
state, it doesn’t matter. My customer’s race, gender, and orientation do not
factor into anything. They could have children. They watch Netflix and have an
apple music or Spotify subscription. They use social media like Instagram,
facebook, snapchat, and twitter. Their hobbies could range from surfing to
hiking to reading to vlogging.
I think I have a lot in common with this customer avatar. I
think that most college students are probably similar to this and I think that
they could all benefit from my idea. I don’t think that this is a coincidence
because a lot of college students are similar.
Hey, James! I like how you described all the things your prototypical customer may enjoy! It definitely helped me visualize who would be interested in your product, which seems like most young adults. However, I would've loved to see you add a picture or make an avatar so we could see how you envision your customer. Also, it would've been nice to read specific details of how you and your customer are the same - what hobbies do you enjoy? What attitudes/behaviors do you guys share?
ReplyDeleteHi James,
ReplyDeleteI think you laid out your customer avatar perfectly. You basically hit on every main point necessary. One of the points that you made that I agree with is your point regarding the general college student. I think nearly every college student would fit this avatar, which is great for your sales because you will have a very large market size. This can serve as an advantage for you when you first get started, as long as your product is marketed and advertised well.
Hey James, I like how you described your prototypical customer avatar. Showing your avatar as a general college student is a smart idea because college students come from all different backgrounds and all different cultures. Here at Florida, we have a very large amount of international students that attend here. Giving yours as a general college student, gives it the use of a student from here or from another country, Good Job!
ReplyDelete