21A – Reading Reflection No. 2

1)    What was the general theme or argument of the book?

I chose to read Innovation and entrepreneurship by Peter Drucker. This book is interesting because instead of having one theme, it is broken up into 3 parts each focusing on a different aspect of entrepreneurship. Part 1 focuses on innovation. Part 2 highlights managerial strengths. Part 3 looks at practices and policies and how they affect company.

2)    How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

This book should be the textbook for this class. It highlights the exact themes we talk about every week and explains them in a very understandable manner. I think that it was a nice add on to the course and allowed me to further my understanding of the themes presented in this class.

3)    If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

My exercise would involve the students each presenting on a part of the book in their groups. They would make a video presentation and talk about the specific aspects of that part of the book and why they think it applies to this class.

4)    What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

My biggest aha moment reading this book was when I read that entrepreneurship never stops in a company. Even after you have an established company you still have to constantly work to make sure that it stays successful and continues to grow.